AIGA Minnesota is thrilled to receive their third AIGA Innovate grant in July 2017. EMERGE 2.0, the awarded grant submitted by Jenny Price, AIGA national president council chair (president emeritus of AIGA Minnesota) along with Katrin Loss, AIGA Minnesota president, is designed to engage emerging designers (0-5 years after graduation). It provides these designers tangible events, experience, and opportunities through customizable content that can help to advance their career paths. Additionally, it inspires members and prospective members, as well as each participating chapters’ and communities’ needs in the areas of Employment, Growth, Leadership, Entrepreneurship, and Life Skills.

The goal is to grow and expand EMERGE to reach new, more diverse audiences, members, and prospective members, in partnership with the Diversity and Inclusion task-force. It also provides engaging experiences that demonstrate the value and benefits of being an AIGA member to those we have not yet reached. EMERGE 2.0 aligns with the membership engagement and retention strategy as well as AIGA’s strategic initiative goals.

This expansion project will kick-off by converging chapter leaders from the across the country, who participated in EMERGE to-date in partnering with the Diversity and Inclusion task-force. Representatives from 20 chapters that have produced EMERGE programming to-date will be invited to participate in an online design thinking workshop series that will take place over the course of two months in the fall of 2017. This series will incorporate the IBM Design Thinking framework, facilitated by Jenny and Katrin along with a team of support facilitators gathered from the AIGA and IBM F.Act Summits held earlier this year. The goal of this facilitated workshop is to gather learnings, insights, and ideas for how we can enhance and grow EMERGE, in support of the needs of our members and prospective members.

Once the workshop findings are synthesized, participants will collaborate to develop the awareness week framework, adding to the EMERGE Playbook, and in partnership with AIGA national, invite all 72 chapters to participate in EMERGE Awareness Week 2.0. The goal is to offer a more cohesive distribution channel and platform to share out widely.

As the organizing AIGA Innovate grant developers chapter, Jenny Price and Katrin Loss are handling all logistics in coordination with the AIGA national office and key stakeholders. We look forward to kicking off 2018 with the EMERGE 2.0 experience to positively impact our local communities and the larger design profession. We are better together!

For more information for how to get involved or sponsorship inquiries, please contact Jenny Price and Katrin Loss.

About AIGA Innovate

AIGA Innovate is a four-year long fund with up to $250,000 to be awarded each year. Established in 2015, it aims to support and empower members and chapters in a whole new way. We recognize that this program is an exchange platform through which we can learn about our membership improve the sustainability and leadership challenges of our chapters, and the relationship of designers to their respective communities.

AIGA Innovate supports critical, relevant, and ground-breaking projects at AIGA chapters across the country which demonstrate AIGA’s core values: leadership, design excellence, impact, and equity. Projects should upgrade the member experience and promote collaboration amongst members and their chapters, with potential rollout to the wider network.

It is an opportunity for chapters to positively impact local communities beyond design by developing and prototyping exciting projects that deepen relationships with business, enterprises, and social ecosystems while fostering the entrepreneurial spirit of their members. Ultimately, it’s an opportunity to further AIGA’s mission: to advance design as a professional craft, strategic advantage, and vital cultural force.

Learn more about AIGA Innovate.

Learn more about AIGA Minnesota’s 2015 Innovate grant awards, Pop-up Innovate Mash-up and Design Training Program for High School Teachers.

 

Contact Leadership

Katrin Loss
Katrin Loss
President
A member of AIGA since 1999, Katrin served on many committees and in a variety of roles for the Minnesota chapter since 2002, including chairing the Luncheon Lectures series from 2003–2010 and volunteering on the Design Show committee since 2010. In 2007, she joined AIGA Minnesota’s board of directors as the Associate Director, Luncheons and, in 2011, was named “Volunteer of the Year.” Most recently, Katrin served as AIGA Minnesota’s Vice President for two years, including overseeing the Programming Council. Prior to that, she served as AIGA Minnesota’s Director of Operations for five years overseeing and improving systems and processes in support of AIGA Minnesota’s numerous and diverse programming needs and co-chaired the 2014 AIGA Minnesota Design Show.

An award-winning art director/designer with extensive experience in brand development, Katrin currently works in-house for Best Buy’s Brand Design team. Katrin is a graduate of Minneapolis College of Art and Design with a BFA in graphic design, and also holds a degree in business administration and international trade from Staatliche Handelsschule in Hamburg, Germany. A strong creative leader with analytical skills, her background in design and business coupled with experience working and living in the U.S. and Europe permits a unique global perspective.

An active member of the design community for over 10 years, Katrin currently serves on MCAD’s Alumni Association Board of Directors.