Every creative project with a business objective has one thing in common whether it’s a marketing initiative; an innovative product feature; or a brand narrative designed to build a deeper connection with customers or your team. That one thing is their requirement for an intentional use of your marketing resources.

The Business Conversation

A monthly fireside chat series focused on the practical business challenges and opportunities surrounding creative ventures. Topics will cover the often overlooked areas of creative industries: the business side of creative projects. Hosted by Garrio Harrison.

Our guests will cover:

  • The nuts and bolts of managing creative projects that align with business goals and available resources.
  • Insights around deciding which projects to invest in.
  • Discussions about current creative trends and how to decide which ones are right for your organization.

Who is this series for:

  • Business leaders who need to understand the business of creative execution so they can make informed decisions about when to invest their resources to drive business results.
  • Creatives who what to understand the business impact of the work they produce and ways to better operate their own business.
  • Business Builders who need to understand how marketing and creative execution can impact their growth without compromising their return on investment.