Work In-House without being out of touch.
Established in 2009, the In-House Designers Committee fosters awareness and respect within the AIGA Minnesota chapter by providing resources, support, education and enhanced programming specific to their needs. With in-house designers making up roughly a third of AIGA Minnesota’s membership, the committee’s goal is to give this group a voice and enhance the connection of in-house designers to the local chapter.
To address the unique opportunities and challenges faced by this in-house community, AIGA has partnered with The Creative Group (TCG) to form “INitiative,” a program to help in-house designers make a greater impact at their companies, evolve professionally and connect with a broader network of peers. INitiative will deliver inspiration, advice and insights via online channels and in-person events:
INitiative: INsights to help INhouse design teams thrive
- INform e-newsletter: AIGA members can sign up on My AIGA for a quarterly in-house newsletter highlighting new stories, opinion pieces, profiles and upcoming INitiative events.
- INformation and expertise: Look below for a growing collection of articles and advice for in-house designers and the companies where they work.
- INspiring videos: INitiative affinity sessions and workshops at the 2011 “Pivot: AIGA Design Conference” featured renowned authorities on in-house design topics. Videos are coming soon!
- INitiative events: In 2012, AIGA will host INitiative events across the country to address industry-wide solutions and innovations, as well as regional “boot camps” geared toward in-house managers.
Visit the new In House Designer Blog with Andy Epstein, who describes it as a unique resource for in-house designers and design managers, which offers expert advice from corporate creatives and design consultants. “The goal,” Epstein says, “is to support the in-house design community not only with educational posts, but with some humor and inspirational pieces thrown in as well.” So take a break from the in-house and join the blogosphere. Check out the insightful articles about in-house design on AIGA’s Professional Resources page for In-House Designers.
At the January 21 In-House Designers Coffee Break panel discussion, we touched on the topic of establishing identity standards and visual system guidelines. Afterwards, several attendees indicated interest in sharing guidelines online. Thanks to Julie Selmo, Design Manager at Internet Broadcasting, we have a link to Guidelines and Standards Manuals for various organizations as a resource. Feel free to contact [email protected] if you have additional resources to recommend.
Want to get involved in the In-House Designers?
Networking with other in-house design professionals helps you in your career, plus it’s fun. Being part of an active in-house design group will energize your creativity and help you navigate the role of an in-house designer. If you have few peers in the workplace that understand and challenge you creatively, this committee is an outlet where you can discuss trends, issues, and ideas in an environment that supports your ideas and pushes you to strive for better results. Want more information? Contact [email protected].
Consider volunteering to plan the quarterly Coffee Break Series, operate the monthly Lunch Break Series, update our web page and LinkedIn group, represent In-house designers on other chapter committees, and share ideas, design samples, processes, resources, etc. with one another.