| title: DC Comic’s Superman Brand Guide purpose of the work: In preparation for the film “Superman Returns,” a brand guide was developed and created to help all Warner Bros. business units, as well as third-party licensees, understand the essence and value of the Superman imagery. It inspires everyone who touches the Superman brand to use it with care and the esteem it deserves. CREDITS company: Little & Company designer: Mike Schacherer art director: Joe Cecere client/publisher: DC Comics copywriter: Alison Illies photographer: Kim Siebold production: Production Designer: Kim Siebold; Project Director: Sarah Hillstrom; Account Director: Clark Vander Broek printer: Caractera Inc and Shapko quantity/impressions: 5,000 date published: Jul 2005 |
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