Purpose of The Work: Since the package IS the product for BBQ wood smoking chips, it needed to truly catch consumers’ intrigue, clearly inform what flavor the product is, and give a glimpse of the real product—while conveying high-end sophistication.
CREDITS
Company: Outset, Inc.
Designer: Sarah Osborn
Art Director: Amy Anderson
Client: Outset, Inc
Copywriter: Sarah Osborn
Illustrator: Sarah Osborn & Amy Anderson
Photographer: Amy Anderson
Production: Southern Graphic Systems
Paper: 0.18 SUS paperboard
Printer: Walter G. Anderson, Inc
Quantity: 18,000 total, 3,000 each
Date: 4/1/2006
Single/Series: Series