Purpose of the Work: Create awareness for American Medical Systems' Her Opinion, a new treatment for menorrhagia. The client wanted a high-impact direct mail campaign that focused on key benefits of the treatment: high insurance reimbursement, how the treatment was different/better than other available options, and convenient for both patient and physician.
CREDITS
Company: Peggy Lauritsen Design Group
Designer: Brian Danaher
Art Director: Brian Danaher
Client: American Medical Systems
Copywriter: Kate Huebsch, High Point Creative
Quantity: 8,000
Date: 7/1/2006
Single/Series: Series