Purpose of the Work: Target wanted to help increase national awareness of the Cooper-Hewitt National Design Museum. We did this by encouraging the general public to nominate, via the internet, their favorite designed products. In doing so, people became more knowledgeable about the Cooper-Hewitt Museum, its website, and National Design Week in October 2006.
CREDITS
Company: Target
Designer: Jason Miller
Art Director: Ron Anderson
Client: Cooper-Hewitt
Copywriter: Susan George
Production: Melissa Rothman
Paper: Newsprint as per publication standards
Printer: Publications (NY Times, LA Times, Washington Post)
Quantity: LA Times ROP: 1,253,849 / Washington Post ROP: 1,000,565 / NY Times 12-page insert: 1,715,000 / NY Times ROP: 1,680,58
Date: Sept/Oct/2006