Direct Mail

Title: Global Bazaar Direct Mail

Purpose of The Work: Create an exclusive direct mail piece for select Target Guests, enticing them to enliven their homes with the colorful accents of Global Bazaar. Drive early sales and create a sense of urgency based on the limited availability of products.

CREDITS
Company: Target
Art Director: Jillian Frey
Client: Target
Copywriter: Shawn Boyd
Production: Jackie Appel
Paper: #65 Finch Opaque Smooth Bright White
Printer: John Roberts
Quantity: 500,000
Date: January 2008