Purpose of the Work: GO SMiLE is one of the leading teeth whitening systems on the market, featuring a unique ampoule delivery format. They wanted to update their look to stand out in an increasingly competitive market; they wanted a package that would appeal to men as well as women, and look like the luxury brand it is.
CREDITS
company: Werner Design Werks, Inc.
designers: Sharon Werner, Sarah Nelson Forss
creative director: Sharon Werner
client: GO SMiLE photographer: Martin Menocal
printer: Zorbit
quantity: 50,000-100,000 per unit
date published: November 2008