Purpose of the Work: The purpose of the work was to create a limited-edition, collectible for-sale poster, thereby creating an additional revenue stream for the league in the form of branded merchandise. The audience consisted of die-hard derby fans, curious first-timers and cheap entertainment seekers. The challenge was to design something fans would not only get excited about, but also be willing to pay for and hang on their wall at home.
CREDITS
company: The Blueberry Palace
designers: Jordan Smith, Colin Corcoran, Casey Waterman
creative director: Colin Corcoran
client: Mad Rollin’ Dolls Rollergirls (Madison, WI)
copywriters: Joe Beutel, Colin Corcoran
production: The Blueberry Palace
printer: Franklin Press
quantity: 150
date published: January 2009