Purpose of the Work: Pardon My French partnered with Sussner Design to develop an entire restaurant concept—soup to nuts (so to speak). The intent was to develop a brand personality that showcased itself through every customer touchpoint, from the signage, to interior design, to menu to, of course, the food being served.
CREDITS
company: Sussner Design Company
designer: Jamie Paul
creative director: Derek Sussner
client: Pardon my French Bakery
copywriter: Dave Schutz, Jamie Paul
paper: Various, French butcher white
printer: Spark (business cards), Reflections (menu, stickers), Big Print (vinyl, signage)
quantity/impressions: 1,000 ea menus; 1,000 business cards; 5,000 bags: 1,000 stickers; 500 gift cards and holders
date published: August 2008