Purpose of the Work: This project was developed to raise awareness of marrow donation among 18-30 year old men and women (ideal candidates to donate). We were engaged to create an experience that would tap into the social aspects of these individuals and encourage them to share their experiences.
CREDITS
company: Gage
designers: Allan Peters, EJ McNulty, Michael Kraabel
creative director: Michael Kraabel, EJ McNulty
client: National Marrow Donor Program
copywriter: Michael Kraabel
production: PUNY Entertainment
date published: Spring 2008