Title: Southern Comfort Brand

Purpose of the Work: Commissioned illustration for Southern Comfort brand refresh. The illustration became a focal point for the new identity and refresh for this global brand. Inspired by the vibe of New Orleans, it’s intended to connect Southern Comfort with the spirit of the city.

CREDITS
Company: CUE, Inc.
Designer: Paul Sieka
Creative Director: Alan Colvin
Client: Brown-Forman Corp.
Illustrator: Christian Northeast
Production: Chris Thomas
Quantity: Millions of impressions on packaging, advertising, POS globally
Date Published: November 2009