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Title: 2010 Holiday Bus Drive

Purpose of the Work: For the holidays, we ran a fundraiser with our friends at Puny Entertainment to try to raise $7,000 to send the kids at Green Central School on a field trip. Not knowing what kind of response we’d get, we built a website to tell the school’s story and offered three ways for people to contribute. Along with a website and animated video, we created physical drop boxes, buttons and stickers to support the program in the real world. In the end, we exceeded our fundraising goal and were able to send the entire school on a field trip.

CREDITS
Company: Zeus Jones & Puny
Designer: Celeste Prevost
Copywriter: Christian Erickson, Sarah Jones
Illustrator: Celeste Prevost
Production: David Annis
Date Published: December 2009

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