2010 Handsome Cycles Brochure

By Periscope

The Idea

Handsome Cycles needed a catalog that would stand out from the pack in their industry. Something that people would want to keep on long after they have read it. So our design idea from the beginning was to design more of a coffee table book than a catalog. Something that folks would want to leave out for others to enjoy. Handsome loved it. We used a ton of vintage photos from their history and heritage so to create a collage that is across multiple pages. The idea being that every time you look at it, you find something different.

Delivery of Work

Handsome Cycles took the collages we built and used it as the back drop for their trade show booth, as well as sending a prints of it to their biggest dealers to use as instore POP. All in an effort to tie it back to the catalog, (which the bikes shops had plenty of) which is one of their main sales tools.

The Results

Handsome Cycles nearly doubled their revenue for 2010.

Credits

 

Event Sponsors

Additional generous support provided by Lagunitas Brewing Comapny and The Fraternal Order of Eagles #34