2010 MN AIDS Walk Logo

By eleven56

The Idea

Create a flexible identity to create awareness around an event to raise money for a nonprofit organization.

Delivery of Work

This logo was imprinted on 25 different media formats including: print, web, billboard, products and clothing.

The Results

Created a consistent identity for the event. Received a lot of positive feedback about how unique the hand-illustrated logo was.

Credits

• Creative Directors

  • Mary Deelsnyder

• Illustrators

  • Natalie Schaefer

Event Sponsors

Additional generous support provided by Lagunitas Brewing Comapny and The Fraternal Order of Eagles #34