2011 Little & Company Valentine

By Little & Company

The Idea

Each year, we forgo the paper blizzard of holiday greeting cards to send our friends, families and clients a Valentine mailer. Originally a marketing tool to keep us top of mind, it has become a meaningful tradition sealed with heartfelt well wishes. Our objective was simple: to do some fun work that makes people smile when they think about Little & Company. And maybe spread a little love.

Delivery of Work

We were inspired by collections of matchbooks and created our own series of 12 collectible matchbooks under the theme Fuel the Love. Each of the 12 matchbooks features a different expression of fiery passion and an illustration. The boxes use bold type combined with delicate patterns that amp up the energy and excitement for what you love to do. And with each recipient getting 3 of the 12 matchbooks, we hoped to inspire sharing, comparing and swapping.

The Results

While we donﾒt have metrics, we consider this project a success because it reinforced the positive feelings people have for Little & Company and gave them a way to continually interact with our brand. Our best measure of success is the response we get from the recipients. With this piece, we not only received rave reviews, we had people who were not on our list contact us wondering how to get their own set.

Credits

 

Event Sponsors

Additional generous support provided by Lagunitas Brewing Comapny and The Fraternal Order of Eagles #34