2011 MN Twins Ticket Box

By Periscope

The Idea

2010 was the first season at Target Field, and what a season it was. Twins fans shared the sun, chowed down and witnessed division championship baseball. For 2011, our approach puts these moments under the microscope, making the experience larger than life. Visuals are vivid and large. Photos are sunny and full of color. Our typography blends modern and classic for a distinct look. There are three levels for the ticket boxes ﾖ season tickets for box suites (which includes a custom circular medallion), general season tickets and 20-game packs.

Delivery of Work

The general season ticket boxes and 20-game packs were mailed out to ticket buyers, the larger Suite ticket boxes were hand delivered due to their value and weight.

The Results

25,000 season ticket packages were sold, with a waiting list of about 5,000. The client was very pleased with the final design and construction of the ticket boxes. They were especially pleased with our packaging solution for the 20-game box; not only did the smaller packaging save them money, but the design packaged a smaller quantity of tickets in a smart, well-thought out manner. Previously, 20-game sets were put in the general season ticket boxes, but with the smaller package it didn't seem like the recipient was getting less, because the box didnﾒt appear to be half-full.

Credits

 

Event Sponsors

Additional generous support provided by Lagunitas Brewing Comapny and The Fraternal Order of Eagles #34