2012 aiga minnesota Design Show

2012 Letterpress Calendar

By Studio On Fire

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    Around the shop our annual calendar project is a staff favorite. We pick a theme, build our a color palette, select paper stocks and ask some talented folks to join us in creating this monthly desktop calendar. As always, we designed two months and were joined by both new and old friends to round out the roster of illustrators: Missy Austin, Brian Gunderson, Dipped in Acid, Jolby and Tuesday Bassen.

    This year the theme is the Positive Apocalypse, since we figure there must be an upside to our (supposed) impending doom. A few gems found throughout the pages include brain-feasting zombies, a yeti, transfigured animals, Earth being devoured and a rainbow explosion.

    Delivery of Work

    This calendar is distributed to contributors, friends and clients. It is also available for purchase on Studio On Fire's site. Our blog, featuring the projects that stream through the shop, is a key promotional tool.

    The Results

    As we were our own client, the client was thrilled! Happy tweets flooded in from recipients, our Facebook got lots of love and we were pumped to see sales steady in online the shop.



    • Graphic Designers

      • Studio On Fire
    • Illustrators

      • Brian Gunderson
      • Dipped In Acid
      • Jolby
      • Missy Austin
      • Studio On Fire
      • Tuesday Bassen
    • Paper Credits

      • Crane Lettra Pearl White
      • Mohawk Vellum Thai Gold
    • Printers

      • Studio on Fire