Burly Bread

By Jackie Lehmann

The Idea

The Burly Bread brand was created to showcase both the qualities of the artisan product and the sensibilities of the target audience. It was important to maintain a level of class and refinement with subtle humor.

Delivery of Work

Each loaf of Burly Bread has the logo toasted on the end piece of bread. When presented on the shelf among other brands this feature commands attention and relays the sense of a proudly handcrafted product.

The Results

The Burly Bread brand is delightful and satisfying for consumers. As a new product and brand it creates a unique experience that results in lifestyle brand loyalty.

Credits

Instructors
- Will Lotzow

Categories