Caldrea 2010 Catalog

By Caldrea In-house Design

The Idea

The Caldrea 2011 Catalog is designed to focus on the aromatherapeutic fragrances that define its products.

Caldrea makes premium, earth friendly household cleaners in sophisticated fragrances that make them a pleasure to use. The catalog divides the assortment by fragrance and uses color and stepped trim sizes to navigate the 80+ products. Instead of burying the mission of the company in the back pages as before, bold and classic typography on the covers tells the story loud and clear. Typography is used internally to educate the viewer on the category and notes of each scent. This also serves nicely to replace outdated photography that was out of budget to reshoot.

Delivery of Work

The catalogs are used by the sales representatives when they visit stores to sell the products. The color and fragrance typography and charts educated the customers on not just why our products are unusual but about the fragrance and formulation in general. For finish: the sales reps loved the perfect fit of their loop stitched catalogs for their three ring binders.

The Results

It made the brand proud of its offerings and the catalog stood out among its competitors.

Credits

 

Event Sponsors

Additional generous support provided by Lagunitas Brewing Comapny and The Fraternal Order of Eagles #34