Caribou Coffee Oven

By Colle+McVoy

The Idea

Caribou Coffee is the second-largest premium coffee chain in the world. To launch its new hot breakfast sandwiches in the dead of winter, we focused on morning commuters.

Delivery of Work

We warmed up commuters braving frigid temperatures by converting transit shelters into stainless-steel ovens using real heaters and working clocks. We also seeded the idea to culture and food blogs.

The Results

Year-over-year food sales, propelled by breakfast sandwiches, increased 27 percent. The ovens traveled across the Web, increasing social media share of voice by 30 percent. Perez Hilton declared them the "Hottest Advertisements Ever." In a few short days, we generated 40 million impressions. And helped prevent frostbite.

Credits

• Art Buyers

  • Chris Peters

• Art Directors

  • Ben Clymer

• Copywriters

  • Lee Hanson

• Creative Directors

  • Ed Bennett
  • Eric Husband
  • Mike Caguin

• Production

  • Brad Smith

Event Sponsors

Additional generous support provided by Lagunitas Brewing Comapny and The Fraternal Order of Eagles #34