Cast Iron Design Company Website

By Cast Iron Design Company

The Idea

The goal for the Cast Iron Design Company website was to create a web presence that would reflect the quality of our work, express and promote our environmental philosophy, and do so in a friendly and welcoming way.

To appeal to our audience we wanted to appear both professional and approachable. Since environmentalism can often come off as condescending, stuffy, or preachy we focused on maintaining a down-to-earth vibe.

One of our goals for the website was to create a resource for other designers by sharing the knowledge and information gained during the process of starting and maintaining an environmentally responsible design studio.

Delivery of Work

To promote the website to potential clients, we've referenced it on all of our branding materials including business cards, stationery, a promotional mailer, and a logo stamp that is applied to posters and shipping materials.

To reach the design community we are beginning the process of promoting the website through social networking communities, blogs, and design competitions. The goal is to keep the momentum going and the visitors coming back with informative posts, and inspiring design work.

The Results

In order to appeal to our audience we pushed the boundaries of web-based typography, wrote clever copy, created eye-catching illustration, and utilized the latest in web technologies to create a visually striking and enjoyable browsing experience.

Aside from using the site to inform others about sustainable design practices, we brought the idea of environmental responsibility to the web by hosting this site on servers powered by renewable energy. In addition, all of the posters sold through our online store are shipped using recycled materials and carbon offsets.

The response from the design community has been extremely positive, encouraging us in our goal to inspire designers in creating good design in a better, more sustainable way.

Credits

 

Event Sponsors

Additional generous support provided by Lagunitas Brewing Comapny and The Fraternal Order of Eagles #34