This project was created in-house for the children’s book publisher Capstone. Capstone wanted a piece to highlight the collection of historical civil war series produced by their imprint Compass Point Books. The info-graphic design was meant to highlight the wide variety of interesting facts young teens could find in a Capstone book. The civil war theme also provided the perfect opportunity for a two color design.
This poster was a departure from the more conservative marketing pieces that we usually produced that generally focused on showing covers of books to drive sales. This was an experiment to try something more design-oriented that would show how incredible the contents inside the books were and appeal directly to the children who would be reading each series.
Posters were mailed to middle school teachers and librarians to hang in their classrooms.
Reactions to the poster have been positive, both from our internal clients and the teachers they were sent too.
Additional generous support provided by Lagunitas Brewing Comapny and The Fraternal Order of Eagles #34