C+M All-Set Card-Set

By Colle+McVoy

The Idea

The assignment was to create a holiday piece to share with our clients, prospective clients, advertising industry press and other friends of the agency.

Delivery of Work

In the sea of holiday greetings that agencies and vendors send out, the overwhelming majority are merely self-promotions. We challenged ourselves to create a holiday gift that was both self-promotional and useful. So we created a set of greeting cards for the major card-giving occasions of 2011. We designed the cards and partnered with a letterpress studio to create the cards. We also created a simple website that allowed people to sign up for card-sending reminders.

The Results

Out of more than 1,500 card sets sent, more than 400 people signed up for text reminders. Anecdotally, the card sets were very well received by our audience with many sending complimentary thank yous.

Credits

 

Event Sponsors

Additional generous support provided by Lagunitas Brewing Comapny and The Fraternal Order of Eagles #34