Annual reports were tucked in custom felt iPad cases and mailed to our clients and vendors. We also included a stamped postcard for them to send their ideas on how to help the world.
Latitude is a complete creative agency that builds businesses through the significance of the human connection. We invest 50% of our profits in women and children living in extreme poverty. With our unique mission as a business, we understood that we needed a different type of annual report. We needed something impactful that would not only explain who we were, but also show why we are who we are.
Our 2013 Elevation Report was designed to tell the original story of Latitude. To reveal to our clients that the individual people we impact are at the heart of what we do. 5 personal stories were shared as well as the specific impact each client had by doing business with us throughout the year. Through our use of iconography, and visual hierarchy we were able to communicate a breadth of information in a clear and concise manner. Through the use of the ruby lift we were able to speak to the transformational potential that every project possesses.
Success was measured by the reaction of our clients as well as direct feedback.