Gina Zeidler Photography

By Red Organic

The Idea

The Gina Zeidler brand was created for the Minnesota wedding photographer with a balance of shabby chic, vintage and clean-contemporary to embrace Gina’s style interests. Creating a wedding photography brand, that stands out was one of the main discussion points as well as helping to narrow down the brides that seek her work, to ones that embrace her style, creativity and investment in photography.

She wanted a sophisticated brand with clean design, while embracing texture and shape. Using a calligrapher, we were able to create a unique type-treatment for the logo mark. The plume icon and pattern on the fabric bag tie the brand together with layered texture.

We utilized several different techniques including letterpress, digital printing and screenprinting to achieve the full brand package.

Delivery of Work

The brand was developed keeping in mind each step a client would go through, from the initial letterpressed business cards and pocket folder brochure, to the final delivery of digital images on disk, and the prints in the screenprinted fabric bag that is personalized with a multi-layer tag and a polaroid from the event, making each bride feel unique.

The Results

The client was delighted with the work and the variety of techniques used to complete this brand and has received countless compliments on it. As well as booking out her next two summer seasons.

The brand sophistication and level of details has narrowed the potential brides down to ones that embrace Gina's particular vintage style as well as understand the investment of beautiful, ageless photography.

Credits

Graphic Designers
- Aurora Whittet

Categories