Hello the House Identity

By christiansen : creative

The Idea

Hello the House was a small start up in a community with several existing staging and interior services. The client wanted her personality to come through and show people that she would be fun and friendly to work with on a large range of projects. The identity came from the idea of staging a home or framing it to how you always pictured it to be. A home should be personal and full of character. The logo uses a frame element and typography that is human and lovely.

We came up with a tagline that fit the business owner and helped reinforce that this is a very human service. Creating the interior space in which you exist which is not perfect, ever hence the slightly askew logo.

Delivery of Work

The system was produced by a local letterpress printer. We really felt to give this business the edge she needed, her materials really had to be above and beyond the traditional quick, digital or even conventional print job. The tactile quality of the letter pressed identity exudes the level of attention and detail her business provides.

The Results

The result was an overwhelming hit with new clients that savored their cards and promised they would never lose them and estimates and correspondence following with the same beautiful quality and design.

Credits

 

Event Sponsors

Additional generous support provided by Lagunitas Brewing Comapny and The Fraternal Order of Eagles #34