inHouse School of Thought Logo

By Target

The Idea

‘Client discussions were refreshingly brief and open. The task was simply to design the logo for Targetﾒs inHouse creative managers training and development workshops called “inHouse School of Thought” and have fun making it happen.

The mark is inspired by the endless doodling done by creative types of all ages and disciplines. The inHouse team logo, designed by Daniel Walls, is placed inside the mind of a highly stylized doodle to symbolize the creative thinking process.

Delivery of Work

The work is featured in inHouse School of Thought e-vites and presentations. It provides them with a branded identity that reflects their collective desire to share ideas and practices in an effort to grow as creative leaders.

The Results

The clients are happy to now have a mark that represents them as a unified group.

Credits

Graphic Designers
- Roxanne Bradley

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