Mustache Cowl Necks

By Periscope

The Idea

Serious bicycle riders are a breed all their own. In fact, theyﾒll ride 24/7/365. And in Minnesota, when half of the year is cold and snowy, well, it can be a bit nippy outside. So we created handmade neck cowls that fit the lifestyle of bicyclists in Minneapolisﾗthe place where Handsome Cycle Co. calls home. The inspiration, beyond keeping bicyclists warm, was the wonderfully iconic handlebar mustache that makes up the Handsome logo.

Delivery of Work

The cowl was a special gift given to only the most handsome of riders.

The Results

The intent was to simply demonstrate that Handsome Cycles truly understands the DNA of Minnesota bicyclists. Was the client happy? Yes. And warm, too.

Credits

 

Event Sponsors

Additional generous support provided by Lagunitas Brewing Comapny and The Fraternal Order of Eagles #34