myHealthcheck Branding

By 3e The Life Time Agency

The Idea

The challenge: Build the brand. Give myHealthCheck a look and feel that differentiates
it in the corporate wellness arena while connecting it to the Life Time master brand.
myHealthCheck brings innovative thinking to corporate wellness, so the client wanted a design that reflected newness and a break from the usual clinical/medical brand identities. The solution: Follow the dramatic lighting and photo direction of the Life Time master brand and add elements of blue sky and green grass to evoke life and health. A palette of green, orange and metallic silver take the brand beyond the ordinary. Icons representing three key features of the program (exercise, nutrition and life balance) function as both design element and brand messaging.

Delivery of Work

ur audience: Participants in the myHealthCheck program. Educating this audience is the main function of our bi-fold Welcome Kit. Handed out to participants at their initial health screening, it has an integrated pocket with folders to hold testing results, educational
materials, health resources and a 40-page daily journal guiding them through the first four weeks of the program. Environmental awareness tactics include elevator graphics and a mobile lab. One of the most differentiating and high-profile features of myHealthCheck, the mobile lab is branded both inside and out. In addition to serving our primary audience, itﾒs proven to be an effective client acquisition tool: A local company recently signed on after spotting the mobile lab on the road.

The Results

Results exceeded expectations. The client's registration goal was met within hours on the first day the program launched at a major healthcare organization. Participants' responses have been phenomenal. This huge win for this relatively new venture has resulted in our client doubling its sales force and initiating a full B2B campaign including print and web. The most satisfying results, however, have been comments from actual participants expressing their excitement for an opportunity to improve their health. As one participant said: "This has truly made me excited about exercising and being educated on the most beneficial and efficient ways to be healthy."

Credits

Event Sponsors

Additional generous support provided by Lagunitas Brewing Comapny and The Fraternal Order of Eagles #34