Nice Ride OOH

By mono

The Idea

A bike sharing program, Nice Ride, was being launched in Minneapolis. We needed to communicate the idea that bike sharing was fun, easy, and source of civic pride.

Our client discussions focused on whether we show how the program works, or how fun of an activity bike sharing can be. We ultimately decided on “fun.”

The inspiration behind the design was to celebrate the Minneapolis community. We did this by enlisting local artists to create representations of favorite local landmarks such as the Walker Sculpture Garden and First Avenue. We combined the original art with playful copy and photography of people riding their Nice Ride bikes.

Our client loved just how fun bike sharing was portrayed.

Delivery of Work

We utilized Metro Transit shelters and bus sides to indicate that these bikes were part
of a bigger transportation system. Our audience was mainly urbanites who walk and/or
take public transit.

The Results

In its first year, Nice Ride was a success, generating 500,000 rides. It was such a hit that
they are doubling their presence for the 2011 season.

Credits

• Art Directors

  • mono

• Copywriters

  • mono

• Creative Directors

  • mono

• Graphic Designers

  • mono

• Illustrators

  • Eddie Hamilton
  • Isaac Arvold
  • John Vogt
  • Julie Jao
  • Kate Van Cleve

• Production

  • mono

Event Sponsors

Additional generous support provided by Lagunitas Brewing Comapny and The Fraternal Order of Eagles #34