Old Republic Title Insurance 2009 Annual Report

By Larsen

The Idea

With the economy growing slowly and the real estate market in particular at rock bottom, many title companies were falling behind or – in some cases – going out of business. ORT wanted to illustrate the point that their simple and conservative approach to business helped them make it through the recession. By staying the course and not being distracted during the preceding boom years, ORT was well positioned to not only survive, but thrive. During the last year, they doubled their market share by purchasing failing title offices around the country.

Delivery of Work

The primary audiences are customers (banks, mortgage lenders, lawyers, development companies and residential buyers) and agents - the middle-men between the title company and the purchasers. The annual was illustrated in a simple, bright, light-hearted manner to illustrate that the economy is not doom-and-gloom from ORT's perspective. The same attributes that helped the tortoise in the ancient fable are the same qualities that ORT values: persistence, confidence, endurance, and conviction.

The Results

ORTﾒs ascent from the fourth to third largest title insurance company while in the middle of a real estate crush, and the publication of their company values and strategy, has caught the attention of everyone in the business. Number one and two are wary of the tortoise behind them while agents around the country are jumping on the bandwagon.

Credits

 

Event Sponsors

Additional generous support provided by Lagunitas Brewing Comapny and The Fraternal Order of Eagles #34