Target Branded Zamboni

By Target

The Idea

The Target Zamboni was created to raise brand awareness of Target by playing off of the unique shape of both the Zamboni and the Target Shopping Cart.

Delivery of Work

Zamboni came out at every home game of the University of Minnesota Gophers Hockey games.

The Results

Promoted variety of products available at Target.

Credits

• Copywriters

  • Andy Thieman

• Graphic Designers

  • Jon Erickson

• Illustrators

  • John Schreiner
  • Spectrum Studios

Event Sponsors

Additional generous support provided by Lagunitas Brewing Comapny and The Fraternal Order of Eagles #34