Target GiftCard-Space Maze

By Target

The Idea

The Space Maze design met the objectives by pushing the concept of the traditional GiftCard by creating a maze that let the guest work the tiny glow-in-the-dark ball around the planet to the finish line. It incorporated a fun, youthful look, with bright colors, glow-in-the-dark elements, playful illustration, and an inviting game all in one.

Delivery of Work

The Space Maze GiftCard was located on the sidecaps throughout Target, including Electronics, Toys, Sporting Goods and Snacks & Beverages. It was pegged open so the guest could see the entire design and game, allowing them know exactly what they'd be gifting.

The Results

NA

Credits

• Copywriters

  • Taydem Wall

• Creative Directors

  • Ted Halbur

• Graphic Designers

  • Alicia Pompei
  • Courtney Gooch

• Illustrators

  • Don Clark

• Production

  • Krista Stensrud
  • Sarah Schroeder

Event Sponsors

Additional generous support provided by Lagunitas Brewing Comapny and The Fraternal Order of Eagles #34