Target Summer X Games 2010

By Target

The Idea

The Target Summer X Games experience integrated the French theme of the Chateau Marmont Hotel throughout all of it’s collateral, bridging the gap between the design pieces and the spaces they reside in.

Brand experience created for Target at the Summer X Games held in Los Angeles. The collateral created for Target is seen by the action sports industry including athletes, media and guest.

Delivery of Work

All collateral was integrated into a series of bungalows at the Chateau Marmont in West Hollywood. The bungalows are used to host industry events and house the Target Athletes during the week of Summer X Games.

The Results

The result of the work is an integrated campaign celebrating the action sports program at Target.

Credits

 

Event Sponsors

Additional generous support provided by Lagunitas Brewing Comapny and The Fraternal Order of Eagles #34