The Target Summer X Games experience integrated the French theme of the Chateau Marmont Hotel throughout all of it’s collateral, bridging the gap between the design pieces and the spaces they reside in.
Brand experience created for Target at the Summer X Games held in Los Angeles. The collateral created for Target is seen by the action sports industry including athletes, media and guest.
All collateral was integrated into a series of bungalows at the Chateau Marmont in West Hollywood. The bungalows are used to host industry events and house the Target Athletes during the week of Summer X Games.
The result of the work is an integrated campaign celebrating the action sports program at Target.
Additional generous support provided by Lagunitas Brewing Comapny and The Fraternal Order of Eagles #34