The Show Book

By Carlson Marketing

The Idea

Everything produced for The Show reinforced the idea that this advertising competition sparks friendly competition throughout the advertising community and uses the award itself, the pushpin, as the star.
The purpose of The Show book is to highlight all of the winning work. To bring some of the interactivity of the online components of The Show to The Show Book, a colorform-esque pushpin, complete with accessories, was tipped in to each book. To increase the bubble-gum color on sections, we substituted neon PMS 4-color process in place of traditional CMYK breaks.

Delivery of Work

e Show Book was available for purchase the night of the event. It was also sold online and at a local retailer.

The Results

piece that celebrated the work and punctuated all of the other Show materials.

Credits

• Copywriters

  • Laura Reilly

• Creative Directors

  • Todd Dexter

• Graphic Designers

  • Todd Dexter

• Illustrators

  • Carl Schultze
  • Jason Nelson

• Production

  • John Lewis
  • Joy Himmer
  • Marc Hortsch

Event Sponsors

Additional generous support provided by Lagunitas Brewing Comapny and The Fraternal Order of Eagles #34