truvia.com

By Periscope

The Idea

The Digital Department of Periscope is always ready to improve on the work weﾒve done. Thatﾒs why when Truvia asked us to revamp their site, we stuck to the beautiful architecture weﾒd already implemented, and ramped up the design. We added more visual weight with more user-friendly elements and strengthened its expanding social capabilities. Content updates included a significant amount of new recipes, photography, multiple event videos and animations, Celebrity Chef features throughout the site, and creating a new tab system up top that introduced new visual cues to coincide with the tone of their new TV spots. This also flowed through existing pages like the About page, email signup and a flexible feature environment for a new Spoonable product. Along with aesthetic tweaks, we also added a Social Bar below the top navigation to make it easier to share recipes and invite friends to join the Truvia group on social networks. We also designed a hub for digital downloads, which included desktop backgrounds and wallpapers that could be used on your Blackberry, Droid or iPhone. The result was a site that was as sweet as the product it promoted.

Delivery of Work

Having a robust media buy behind any digital initiative is extremely lucky. In this case, we have been fortunate enough to have a multi-million dollar online media, tv and print buy directing consumers to all of the digital properties.
Along with the traditional buys, we also had a number of new and unique drivers this year, including iPad ads, Pandora, Social Apps, events and spokespersons.

The Results

As a living site (being changed almost every day), we are reviewing and optimizing as we go. We are challenged (with the fickle nature of consumers of a food and beverage product, and extreme competiveness of the category) to keep content refreshed and relevant at all times. This applies to the US site as well as the International sites.

At this point, itﾒs about continued brand awareness and engagement- both of which have exceeded expectations thus far. At this time, the product is doing remarkably well in the marketplace, and the online chatter is vibrant.

The clients are very happy with the depth and breadth of the digital offerings, and along with us, are excited to dive into new digital opportunities in the coming year.

Credits

 

Event Sponsors

Additional generous support provided by Lagunitas Brewing Comapny and The Fraternal Order of Eagles #34