Tuaca Packaging

By Cue

The Idea

Tuaca was referred to as “the dustiest bottle on the shelf”. Current packaging did not clearly express the product taste, it’s Italian heritage or appeal to a contemporary audience. We took cues from the brand’s heritage and broad taste appeal to design a packaging solution that felt energetic and more premium.

Delivery of Work

Primary and secondary packaging and supporting POS applications.

The Results

Overall increase in distribution, more premium product placement both on and off premise. The packaging and brand refresh allowed our client to more easily promote the product to younger (LDA-24) audiences.

Credits

• Creative Directors

  • Alan Colvin

• Graphic Designers

  • Kate Gabriel
  • Nate Hinz

• Production

  • Chris Thomas

Event Sponsors

Additional generous support provided by Lagunitas Brewing Comapny and The Fraternal Order of Eagles #34