United Way Giving Posters

By Target

The Idea

Every year, Target donates to the United Way Foundation at a company-wide level. The objective was to create awareness and a call to action. These posters, showing local residents helped by the United Way’s programs, were created to inspire volunteering and/or donating money.

Delivery of Work

These posters were hung within communal areas of Target's internal advertising agency called "inHouse".

The Results

We doubled our goal for volunteer hours and nearly doubled our goal for the money raised.

Credits

 

Event Sponsors

Additional generous support provided by Lagunitas Brewing Comapny and The Fraternal Order of Eagles #34