Vintage Mocktails Packaging

By Werner Design Werks

The Idea

The Vintage brand Mocktails are non-alcoholic beverages targeted specifically at women therefore the packaging is deliberately feminine. Available in four tasty flavors, the Mocktails are an alternative to alcoholic drinks or can be used as quick and easy cocktail mix. The patterns and ﾓcrestﾔ give flavor cues as well as a sense of fun and sophistication.

Delivery of Work

The Mocktails are available at Wal-Mart and other major retailers.

The Results

The client was very happy with the packaging, especially when retailersﾒ orders were much higher than anticipated, based almost entirely on the appearance of the product.

Credits

• Art Directors

  • Sharon Werner

• Creative Directors

  • Antonella Sacconi (Cott Beverages)

• Graphic Designers

  • Sarah Forss
  • Sharon Werner

Event Sponsors

Additional generous support provided by Lagunitas Brewing Comapny and The Fraternal Order of Eagles #34