Welcome to Davis – Davis Food Co-op

By Spunk Design Machine

The Idea

Objective:
Create increased membership and traffic at an already successful California food cooperative.

Spunk Design Machine’s Approach:
Spunk developed “Welcome to Davis” which through rebranding and nontraditional messages invited the people of Davis and surrounding communities to both view Davis Food Cooperative as a icon among the other icons of the Davis California community and worked on messages that would break down stereotypes of Davis Food Cooperative as just a “hippie” hangout and not a community market that belongs to everyone in the community and where all are WELCOME.

All of Spunks rework of the Davis Co-op brand is mindful of it’s history, building and location as a major agricultural center, all the while updating the Davis look to succeed in the future. Through posters, bags that carry a playful, fun message showing Daivs Coop takes things in stride and remain approachable to the Flying Tomoato – a community Grocery Getter (Davis, CA has the largest bike-per-person population
in the U.S.).

Delivery of Work

Delivery:
The ideas Spunk generated for Davis Food Co-op were distributed in non-traditional methods - a bike with a burly pulling groceries that reminds you of their generosity, a poster promoting the community, all invitations to Davis Food Co-op.

The Results

Results:
Community reception to changes at Davis Foods has been embraced and membership has increased.
Attitudes toward Davis Food Co-op has blossomed making it a hub for the community.

The final results showed :
Davis Coop has developed a ever growing tie to a larger section of the community. With a unusually high membership it was important to seek out new groups that may have felt missed or left-out and invite them to the table.

Credits

 

Event Sponsors

Additional generous support provided by Lagunitas Brewing Comapny and The Fraternal Order of Eagles #34