ZYDECO design Image System

By ZYDECO design

The Idea

Zydeco Design is a brand strategy and design firm that perfectly balances strategy, relationships and design, so it created an image system that evinces (demonstrates?) its expertise in exceptional brand experiences to clients and prospects. The system celebrates the energetic, harmonious spirit of how Zydeco Design works. Nuanced elements of the interlocking identity are evoked through its dynamic online experience, continue to resonate across the stationery system, and are carried thematically in its presentation materials.

Delivery of Work

This image system provided many opportunities to demonstrate our capabilities in brand strategy and design, beginning with introductions. The business card was an immediate conversation starter for Zydeco Design's brand experience by its card weight, strength, flexibility in the sticker design, and spirit in the color palette. The portfolio's hand binding is a hint of the quality of the contents. That experience continues into the stationery system with handwritten note cards and digital communications reflecting the identity, through the bound proposal packaging to deliverable presentations.

The Results

Clients and prospects uniformly enjoy the tactile, personal brand experience of Zydeco Design, and understand their opportunities to create brand experience strategies and moments for their own clients, from intimate moments to grand events. The soul, joy and esprit of the firm shine through cleanly and consistently.

Credits

 

Event Sponsors

Additional generous support provided by Lagunitas Brewing Comapny and The Fraternal Order of Eagles #34