Happened
Fri, Feb 17th, 8:15am - 10:00am
COCO, Northeast Minneapolis
400 S 4th St, Minneapolis MN 55415

Building A Culture of Experience

UX Presentation

3M Health Care UX Design Principal, Andy Vitale, will address how to tackle organizational culture like a design problem. Andy will draw from his experience at 3M about making strides towards a culture of experience. He’ll share insights and tactics for getting a seat at the table, as well as a strategy for maintaining that seat. He’ll also discuss ways to expand influence and cultivate advocacy.

About the presenter:
Andy Vitale3M Health Care UX Design Principal
Andy Vitale is a UX Design Principal at 3M, where he is focused on translating human insights into actionable experiences that improve the healthcare industry. Andy is responsible for leading a team that creates immersive, emotional experiences for 3M Health Care’s enterprise solutions that seamlessly integrate digital and physical workflows for patients, payers, and providers. With 17 years of experience in the design industry, Andy has held multiple roles as a designer, entrepreneur, education department chair, and team leader.
Design at 3M Design is the creative heartbeat at 3M, helping to inspire a culture that never stops inventing; we translate insights into solutions that positively impact our business, our customers and our world every day. Within 3M Company, 3M Design is a global community of design professionals inspired by collaborative creativity. We design meaningful brand experiences and enrich 3M innovation. Our diverse design competencies help drive competitive advantage, grow business and delight customers.

Register Now »

This event is free for everyone, but you must register in advance to guarantee a seat. Capacity is limited and we cannot promise a spot for walk-ins the day of the event.


Location and Parking

COCO Northeast 1400 Van Buren St. NE, Suite 200 Minneapolis, Minnesota 55413 Website Map

Where do I park?

14th Ave and Van Buren are great spots for free and unlimited street parking.


About the UX Group

Through creative programming and action-oriented initiatives, we aim to bridge the gap between UX and visual design, further UX in the local community, and cultivate the talent of our local designers.


The UX meetups are made possible through our collaboration with COCO, a community of dreamers, creators, and doers. COCO Logo_Primary Mark Full Color COCO is a destination for building your venture and exploring new ideas in the company of other creators. Whether you are an independent, an entrepreneur building a startup, a small business owner, or a corporate innovator, COCO is a place to imagine and pursue what’s possible. We offer memberships that provide access to multiple coworking spaces and meeting venues. To learn more about COCO, sign up and take a tour of any of our 4 locations here in the Twin Cities. Tours are offered every Friday at all locations, 11 to 11:30 a.m. COCO_Tour

Contact Leadership

Chris Corum
Chris Corum
Associate Director, Career Specialties
Chris Corum is a designer, illustrator, and art director with experience in many facets of the creative industry, working as a freelance designer, an art director in ad agencies, and an interactive designer in-house. He is a graduate of Georgia State University in Atlanta with a BFA in graphic design.

After more than ten years in-house at Cartoon Network, Chris relocated to Minneapolis in 2015. He currently works as an art director and designer at BBDO MPLS. His work includes print, television, web, and mobile for global brands from Ford and McDonalds to Adult Swim and Disney, including some big Minnesota brands like 3M and Spam.

Involved in AIGA for the last fifteen years in Atlanta, he now calls the Minnesota chapter home.