Lester Beall, The Midwestern Modernist
Concordia Leaders of Design Series Lester Beall Exhibition and Presentation Lecture October 10 – November 4, 2016 Concordia Art Center Galleries AIGA Minnesota Standing on Shoulders Presentation Lecture by R. Roger Remington Thursday, October 20, 2016 from 6:00-7:30pm Concordia University Buetow Music Center Auditorium See fee for the lecture below. Join us for an evening of conversation and refreshments following the presentation. Lester Beall Exhibition Reception Thursday, October 20, 2016 from 7:30-9:00pm Concordia Art Center Galleries Exhibition is free and open to the public. Refreshments provided by Chank Fonts!
About Lester Beall If you drive north on Snelling Avenue out of Roseville, look to your right before you cross 694. You’ll see an International Paper plant, still sporting the logo Lester Beall designed in 1960. It’s a tribute to the longevity and influence of a true pioneer in modern American graphic design. Lester Beall was born in Kansas City, Missouri in 1903 and started his career in Chicago, before moving to New York in 1935. As a leading proponent of Modernist design, Beall sought to infuse the aesthetic of the European avante-garde into creative solutions for American businesses. His groundbreaking work in identity, packaging, and publication design incorporated compelling typography, graphic symbols, bold colors, photomontage, and arrows… lots of arrows. Beall passed away in 1969, and was posthumously voted into the Art Directors Club Hall of Fame in 1973 and designated an AIGA Medalist in 1992. He’s perhaps best known for creating identities for the aforementioned International Paper Company, Caterpillar Tractors, and Connecticut General Life Insurance; his editorial work for PM magazine, Scope, and Fortune; and his stunning poster series for the Rural Electrification Administration. Learn more about Lester Beall.
Location and Parking The galleries of Concordia University – Saint Paul are located in the Concordia Art Center, on the northwest corner of Marshall Avenue and Syndicate Street North in St. Paul. The Concordia University Buetow Music Center Auditorium is a short walk from the Art Center. Free parking is available on Marshall Avenue and Syndicate Street, or in campus lots after 4:30pm.
Design Leader+ | Free AIGA Sustainer, Supporter, Educator, Student | $5 Concordia Student, Faculty, Staff | $5 Contributor, Student Non-member | $10 Nonmember | $20
Registration, which covers the Presentation only, closes Wednesday, October 19 at 5:00 pm or when sold out. Walk-ins are welcome until capacity is reached. The price for walk-ins is $25 at the door. Cash or card will be accepted.
About R. Roger Remington Roger Remington, Massimo and Lella Vignelli Distinguished Professor of Design at the Rochester Institute of Technology, has been seriously engaged in the research, interpretation, and preservation of the history of graphic design throughout his career. He has co-chaired two major symposia on graphic design history, and written a number of influential books, including Lester Beall: Trailblazer of American Graphic Design, which greatly inspired this exhibition of Beall’s work. The exhibition was collected and curated by Minneapolis graphic designer Michael Skjei. Learn more about R. Roger Remington.
About Concordia University – Saint Paul Department of Art & Design As a vital and engaging part of the university and the local community, Concordia’s Art & Design Department immerses students in inspiring experiences and opportunities that teach the importance of art and design in the economy, the community, and in cultures across the globe. The program’s expansive offerings include studio art, graphic design, and community arts, which prepare students for many possible futures in the field. Learn more about Concordia University – Saint Paul.
About Chank Fonts! Alphabetician. Builder of Fonts. Chank Diesel. That’s me. And I create everything from custom fonts for corporations and ready-to-buy fonts for professional designers to the occasional free font for the masses. My fonts are seen everywhere, instantly setting the intended tone for packaging, advertising, video games, publications, you name it. It may only be 26 letters (well, uppercase and lowercase, plus a fistful of symbols) but what they say is more than what they spell. You’ve got a project. A vision. The letters A-Z. Now, what do you want to say? Learn more at [email protected]