Thu, Oct 18th, 11:30am - 1:00pm

Lunch with a Legend:Joe Duffy

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Emerging designers: Join local design legend Joe Duffy for an intimate lunchtime conversation about establishing a successful career in design. This first event in a series is limited to just eight guests who are within the first five years of their careers. It’s a unique opportunity arranged by the Expert Designers Committee to sit down for a meal and conversation with the man Fast Company called, “one of the country’s pre-eminent graphic designers.” Scott Adams, Associate Director of Expert Designers, will join Joe as your AIGA Minnesota lunch host. AIGA Members $10 Very limited capacity. Open to AIGA Members only. The $10 event fee does not cover the price of your meal. Attendees are expected to order off the restaurant menu (salads, soups, sandwiches, and entreesand pay for your own meal plus gratuity. Registration is first-come, first-served and is available to current AIGA members only. Because of the unique nature of this program and its limited seating, attendees may only attend one Lunch with a Legend event. This event is designated specifically for designers in the first five years of their careers. Atrium Bistro by D’Amico International Market Square 275 Market Street Minneapolis, MN map »

About Joe Duffy

Joe is one of the most respected and sought-after creative directors and thought leaders on branding and design in the world. Joe’s work includes brand and corporate identity development for some of the world’s most admired brands, from Aveda to Coca-Cola to Sony to Jack in the Box to Susan G. Komen for the Cure. His work is regularly featured in leading marketing and design publications and exhibited around the world. In 2004 he founded Duffy & Partners as a new kind of branding and creativity company, partnering with clients and other firms in all communication disciplines. Also in 2004, he received the Legacy Medal from the AIGA for a lifetime of achievement in the field of visual communications. His first book—Brand Apart—was released in July 2005 and in 2006, he was recognized as one of the “Fast 50” most influential people in the future of business by Fast Company. In March 2010, Joe was honored with the AIGA Fellow Award for his many years of leadership in the design and business community. In addition to his role as creative director, Joe actively contributes to high-profile blogs such as Fast Company, Forbes CMO Network and in various design business outlets.

About Lunch with a Legend

Share a meal with great stories, advice, conversation, and experiences in an intimate setting. Imagine… just you and seven other guests, plus your AIGA host and the design legend. Created by the Expert Designers Committee with a range of topics for designers at various stages of their careers, Lunch with a Legend is a unique opportunity to learn firsthand from Minnesota’s design luminaries. Lunch with a Legend is a mini series within the legacy Luncheons program, hosted by AIGA Minnesota.

2012 Lunches

October 18: Joe Duffy on Establishing a Successful Career in Design December 13: Peter Seitz on Designing Your Life

2013 Lunches

February 21: Sharon Werner (topic TBD) April 18: Jane Tilka (topic TBD) October 17: Monica Little (topic TBD)

Additional Design Legends will be announced for 2013.        

Contact Leadership

Amanda Sagstetter
Amanda Sagstetter
Director of Career Practice
With strong design thinking and creative execution, Amanda has been a graphic designer and effective visual communicator for the past 15 years. She graduated from the University of Minnesota with a Bachelor’s degree in Design Communication in 2001. Since graduating she has worked at such companies as SUPERVALU, USP Structural Connectors, and Syncada from Visa. Currently she is an in-house designer at Thrivent Financial.

She sees the big picture and understands that her designs have to do more than look visually appealing; they have to convey the brand, communicate a message, and help achieve the desired goals. Passionate about the brands and designs that she works on, she is always looking for a new, creative, and innovative way to express an idea or message.

Amanda has become increasingly active in AIGA Minnesota over the past few years as a member of the In-House Designers Committee, for which she served as the Committee Chair for a year and a half, and now as the Director of Career Practice.