International Market Square, Studio 185
275 Market St, Minneapolis MN 55405

Luncheons 2010: Geek Girls Guide

*Online registration for this event is now closed. We will accept walk-ins at the door.* Embracing Users, Embracing Chaos: An Interactive Design Survival Guide Traditional media tactics employ a traditional way of thinking about communication and creative: you create it, you control it, you put it out to a mass audience. The new media tactics (whether web sites, banner ads, or social networks) require everyone involved to embrace a certain amount of user-created chaos at every level. Many designers tense up at the thought that the headlines and body copy can’t all be [insert obscure font name here], or that their Grandma could increase the size of the body copy WITHOUT THEIR PERMISSION. But while it may make a designer feel good to control the user experience, and while that may be a perfectly reasonable way to think about a print (or even television) experience — that level of attempted control makes for a very poor user experience online. It can make the site harder to find on search engines. It makes it impossible for someone to resize the font for readability. It can make access by disabled users difficult or impossible. In short, it can succeed at looking good and fail at being usable. A controlled experience is great in print, but it doesn’t translate well to the online world. So, what does this mean for traditional designers? How can they hone their skills to shift into interactive projects — or be able to take on all elements of an integrated campaign? How can they tap into the expertise of their Interactive peers without feeling like a dumbass? How can they effectively manage the tension between the well-controlled designer viewpoint and the chaos-theory viewpoint of a web production team, who knows that they must plan for a variety of viewing situations that range from cinema screens to Blackberries, PCs to Macs, and browsers, browsers, everywhere! People certainly aren’t going to be able to walk out of the room ready to conquer the web, but our hope is that they’ll have a sense of the mindset they’ll need to start getting into and be inspired to learn more. Nancy Lyons is President and CEO of Clockwork Active Media Systems; Meghan Wilker is Managing Director. In 2008, they launched the Geek Girls Guide as a place to publish their perspective on the Interactive industry and demystify technology for non-technical audiences. Register Now! Time: Doors open at 11:30 A.M.; Presentation from noon–1:15 P.M. Location: International Market Square 275 Market Street, Suite 185 Minneapolis, MN 55405 map » Early Bird Rate: (until 5 P.M. Tuesday August 17) Student Member $25 Associate/Professional Member $25 Non-Member $40 Regular Rate: (after August 17)* Student Member $25 Associate/Professional Member $35 Non-Member $50 Walk-in Rate: (after August 24)* Student/Associate/Professional Member $40 Non-Member $60 Group Rates: (sorry, not available for walk-ins) $250 Registered AIGA Group Membership Table for 10 $400 Registered Non-Member Table for 10 To register a table for 10, please email luncheons@aigaminnesota.org by August 24. *Online registration closes: Tuesday, August 24 at midnight Paid registration includes a buffet lunch. It is not possible to attend the talk without attending the lunch. Capacity for this event is 150. As space permits, we will accept walk-ins at the door. Sorry, no refunds for cancellations. If you register and cannot attend, please feel free to transfer your ticket.

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