Why Mia? Rebranding Minneapolis Institute of Art
Hear from the Minneapolis Institute of Art’s in-house team on brand development from concept to roll out. Get an inside look at how this new brand boldly and authentically embraced their DNA and signaled to the public a fundamental institutional shift in the way they communicate their role as the people’s museum. The team will also share their strategies for maintaining cohesive visuals and a consistent voice as the museum marks its third year as Mia.
Meet the Mia Designers you’ll hear from
- Peggy Martin, Head of Design and Editorial
- Kristin Prestegaard, Chief Engagement Officer
- 6:00 p.m. Gather in reception hall
- 6:30 p.m. Panel Discussion
- 7:00 p.m. Q&A
Light food and beverages will be provided.
- Trustee, Leader, Sustaining, Supporting, Educator, Student | $15
- Contributing, Student Nonmember | $20
- Nonmember | $25
mINhouse events are planned and hosted by AIGA Minnesota’s In-House Designers Committee and are focused on the interests of Minnesota in-house designers. Established in 2009, the In-House Designers Committee fosters awareness and respect within the AIGA Minnesota chapter by providing resources, support, education, and enhanced programming specific to designers’ needs. With in-house designers making up roughly one third of AIGA Minnesota’s membership, the committee’s goal is to give this group a voice and enhance the connection of in-house designers to the local chapter. We encourage those interested in getting involved to join the In-House Designers Committee.