Wed, Apr 3rd, 7:00pm - 9:00pm
Ken Friberg Photography & Studio
4126 Cedar Ave S, Minneapolis MN 55407

So… You Need a Little [Design] Therapy

The life of an emerging designer can be tough. You probably don’t have the job you want. Are you getting the right experience to take you where you want to go? Where do you want to go? You network all the time, but it’s not getting you very far. Is your head spinning yet? Never fear! AIGA is here. Spring is a fresh start, so join us for an evening of comfy food (chocolate), tissues (snif), and a panel of “therapists” (designers and other career professionals) that will set your mind at ease and give you the tools you need to keep going.

Panel of Experts

Kathy Crandall, Personal Branding Consultant, Meaningful Connections Kathy is a Meaningful Connector and Personal Brand Strategist known for helping people achieve professional and personal goals through the power of their personal brand. She is also an experienced public relations consultant. Robert Duran, Creative Director, Ivie & Associates Previously a creative manager at SuperValu, Robert will move to a new role at Ivie overseeing creative for marketing and advertising services clients such as Petco, Sam’s Club, and Sears. Ivie operates and supports numerous companies out of its home base in Dallas, Texas. Jay Miller, Creative Director/Owner, Imagehaus IMAGEHAUS is a design consultancy led by Jay and focused on building strong brands for organizations seeking to launch, grow or reinvent themselves. Jay rose through in-house and studio positions prior to starting his firm, he became a long-time volunteer and contributor to AIGA, and now he’s a well-known mentor in our design community. David Molanphy, Creative Director, Orangeseed In his well-over-a-decade of design experience, David has worked with a wide range of top-performing brands including AOL, Applied Materials, Best Buy, Microsoft, Minnesota Public Radio and Wells Fargo. And he’s mastered the art of applying dynamic, creative solutions to complex business challenges. Julie Scheer, Talent Acquisition Manager, Atterro Human Capital/Digital People Julie has been with Atterro Human Capital for the past three years, first as a Creative Recruiter for Digital People and most recently as the Talent Acquisition Manager for the specialty staffing groups. She loves meeting new talent and helping them along their career path. Moderator: Heather Olson, Marketing Director, Franke+Fiorella Heather has leap-frogged through her design industry career—from practicing graphic designer in agency, design firm, corporate and sole proprietor settings to marketing and recruitment director for Larsen and now Franke+Fiorella. She is an AIGA Fellow and the Director of Affinity Programming for our chapter. This event is a component of the AIGA Minnesota Mentor Program.

Register now »

Trustee / Leader / Sustainer / Supporter / Educator / Student | Free Contributor | $5 Nonmember | $15 Learn about AIGA’s new membership structure with a variety of affordable rates.


Rat Race Studios 1625 Hennepin Avenue, #150 Minneapolis, MN map » Parking: Meters on the streets and MCTC lot at Maple/16th Street and Hennepin Avenue Questions? Please contact Natalie Janssen, Associate Director of Emerging Designers. Venue and A/V equipment sponsored by our photographer friends Ken Friberg and Daniel Life at Rat Race Studios

Contact Leadership

Amanda Sagstetter
Amanda Sagstetter
Director of Career Practice
With strong design thinking and creative execution, Amanda has been a graphic designer and effective visual communicator for the past 15 years. She graduated from the University of Minnesota with a Bachelor’s degree in Design Communication in 2001. Since graduating she has worked at such companies as SUPERVALU, USP Structural Connectors, and Syncada from Visa. Currently she is an in-house designer at Thrivent Financial.

She sees the big picture and understands that her designs have to do more than look visually appealing; they have to convey the brand, communicate a message, and help achieve the desired goals. Passionate about the brands and designs that she works on, she is always looking for a new, creative, and innovative way to express an idea or message.

Amanda has become increasingly active in AIGA Minnesota over the past few years as a member of the In-House Designers Committee, for which she served as the Committee Chair for a year and a half, and now as the Director of Career Practice.