Inspire. Educate. Create.

Established in 2011 as UX Designers and renamed in 2017 to Digital, the committee works to develop programming that inspires and educates people within the industry while reaching out to those who aren’t necessarily focused on creating digital products and services on a daily basis. The Digital committee hopes to address challenges professionals face beyond user experience, for example product management, the collaboration between designers and developers, Virtual Reality, and tactical advice for creating a design culture at a fast growing tech-focused startup.

Interested in Volunteering?

The Digital (UX Design) committee is an affinity group within AIGA Minnesota. This committee strives to build upon a great digital and UX community by providing resources and a knowledge base that will meet the needs and goals of our membership. Information Architects, Designers and Front End Developers are encouraged to join this committee.

Contact Leadership

Varun Murugesan
Varun Murugesan
Chair, Digital (UX Design)
Varun is currently the lead researcher on Best Buy's Retail & Services UX team. He has a background in abnormal, clinical and experience research and has led national research efforts with Dartmouth's Geisel School of Medicine as an undergrad at the University of Minnesota and worked at Facebook as a UX researcher on the strategic evolution of the Groups product. Varun is also an identical triplet and dog-lover.